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WEBINAR: HOW TO INSPIRE THE CHINESE CONSUMER. THE WINE EXPERIENCE BOX

29/07/2020 12:02

Promoted by the "中餐意酒- Chinese cuisines meet Italian Wines" Program and reserved for Italian wineries that already export to China or are interested in doing so, the webinar (in Italian) is scheduled for Friday 31 July at 2pm Italian time. The registration is free.


Program:
14:00 THE ITALIAN WINE MARKET IN CHINA AFTER COVID-19 - NEW MARKETING TRENDS: INSPIRING THE CONSUMER AND OFFERING EXPERIENCES
ROSARIO SCARPATO, Director of the “中餐意酒- Chinese Cuisines meet Italian Wines” Program
Duration 15 minutes

14:15 THE ITALIAN WINE EXPERIENCE BOX 中餐意酒体验箱: THE BENEFITS FOR THE WINERIES
DAVIDE CASALIN, Project Coordinator
Duration 15 minutes

14:30 ANSWERS TO THE QUESTIONS OF THE PARTICIPANTS
Duration 20 minutes

14:50 CONCLUSIONS

During the webinar, information will also be provided for the wineries that intend to use residual funds of the OCM 2020. The Experience Boxes will be present ... Participation in the webinar is free.

To register for the webinar and / or request the presentation of the Experience Boxes, write to: daniele.ricci@the-i-factor.com

The ITALIAN WINE EXPERIENCE BOX 中餐意酒体验箱, monthly packs of 3 or 6wines, to be paired with the recipes of our Chinese chefs or traditional Chinese recipes, for direct online sales in China, will be launched in November.

The Boxes have the innovative goal of inspiring Chinese consumers, in a context familiar to them (Chinese cusines), rather than in a consumption model that results completely foreign to them. For this the Experience Boxes will be useful, entertaining and very convenient.