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Trendsetting matches of delightful Chinese dishes to the best Italian wines
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PROSECCO LEADS ITALIAN WINE EXPORT TO CHINA (+31%) AND WILL BE THE PROTAGONIST OF THE SECOND EDITION OF CHINESE CUISINES MEET ITALIAN WINES
Prosecco DOC export to China in the first 7 months of 2019 had a +31% increase in quantity according to Coldiretti. In total Italian wine export showed an encouraging +11% on the same period of last year, a clear outcome of the China-USA custom-war that reduced dramatically the Chinese import of American wines. The news came while the Italian Minister of Foreign Affairs, Luigi Di Maio, was meeting...
FOLLOWING TRENDS: PAIRING CHINESE CUISINES WITH AUTOCHTHONOUS ITALIAN WINES
Zhong Can Yi Jiu – The Chinese Cuisines meet Italian wine guide 2020 Edition (www.zhongcanyijiu.com.cn), which will be released in next November, will include a special section dedicated to the pairings of Chinese cuisine with autochthonous wines. The goal of this section is to engage with the young-adults market in China. “The young-adults, which are in big numbers, are more and more interest...
CHINESE CUISINE AND ITALIAN WINE: A WINNING COMBINATION. CINA IN ITALIA MAGAZINE INTERVIEWS ROSARIO SCARPATO: “IT’S TIME TO ABANDON THE TRADITIONAL APPROACH”
The magazine "Cina in Italia" 166 edition has interviewed the founder and director of Zhong can yi jiu. In the interview with Lea Vendramel, Scarpato stresses that in the Chinese cuisine rarely you eat a dish at a time but all dishes are put on the tables at the same time and shared by the diners. So, Rosario Scarpato, says that “To win the Chinese consumers perhaps it’s time to abandon the tr...
